The Connected Audience 2019

The Connected Audience 2019

The Role of Emotions in Museum and Cultural Experiences

3ndInternational Conference on Audience Research and Development (4.-6. April 2019, Berlin)


About the conference

KulturAgendaInstitute for Museums, Cultural Enterprises and Audiences, The Institute for Learning Innovationand the Staatliche Museen zu Berlintogether present a conference exploring the newest research in human emotions and the role they play in museum and cultural experiences.

Emotions are core aspects of human behaviour which have an impact on learning and the development of memories. They are influenced by social factors and can help shape connections which are hugely important for cultural institutions and their audience development activities.

In a series of presentations, small group workshops and panel discussions we will discuss with emotion specialists, academics, museum professionals and professionals from other cultural institutions the challenges we face in generating exhibitions and developing audience-focused organisations that talk to the many and what role emotions play in all this.

Participants will have the opportunity to both contribute and learn about topics such as:

  1. Creating awe, wonder and empathy in museum and cultural experiences

This strand explores how exhibition design and narration/interpretation (or scenography) use (or arouse) emotions in order to create more engaging experiences.

  1. The role of emotions in visitor engagement and visitor satisfaction

This strand explores the role emotions play in museum education and what kind of impact they have on learning and visitor satisfaction.

  1. Emotion as the driver of decision-making and its potential for programming and marketing

This strand is all about decision making – why do people come to museums? But also: How can we create messages so that they speak to the a wider public but also meeting individual needs?


Confirmed experts

The following high-profile experts have already confirmed their attendance: John Falk (Institute for Learning Innovation, US), Maria Gendron (Yale University, US) and Lisa Feldman Barret (Northeastern University, US), Kay Voges (Theater Dortmund, GER), Martin Tröndle (Zeppelin University, GER), Miriam Wenzel (Jewish Museum Frankfurt, GER).


Date:  4– 6. April 2019

Location: Kulturforum Berlin, Matthäikirchplatz, 10785 Berlin, Germany

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